Case Study: Bushbalm achieves 36% higher ROAS with TikTok for Business Video Shopping Ads

Increasing online sales and improving ROAS with Video Shopping Ads

Bushbalm is a natural skincare company specializing in bikini and body care products that partnered with TikTok for Business to drive awareness and boost sales of its Summer Collection best sellers. The brand’s challenge was to reach audiences interested in health and swimwear and convert video engagement into online store purchases, so they trialed TikTok’s Video Shopping Ads.

TikTok for Business implemented Video Shopping Ads with Product Cards alongside native video creative to drive traffic and conversions. The campaign increased efficiency and sales—reporting 36% higher ROAS and a 28% more efficient CPA, with the brand noting up to a 64% increase in ROAS versus previous campaigns.

Bushbalm