Case Study: MarketStar achieves a 333% increase in marketing contributed revenue with Sendoso

A 333% Increase in Marketing Contributed Revenue

MarketStar, a B2B sales outsourcing company, needed to stand out in a competitive market and increase their marketing contributed revenue after implementing a new ABM strategy. Their challenge was capturing the attention of busy enterprise-level executives who had very little time for meetings.

Sendoso provided a solution that enabled MarketStar to incorporate personal touchpoints into their ABM strategy. This included sending custom gifts to celebrate prospect milestones and hosting unique virtual events with Sendoso. As a result, MarketStar achieved an 88% attendance rate for one event and set five enterprise meetings, leading to a 333% increase in marketing contributed revenue.

MarketStar

Amy Wilde

Senior Manager of Demand Generation and ABM