Case Study: Rapid7 drives new opportunities and customer engagement with Sendoso

A massive pivot resulting in new opportunities

Rapid7, a Boston-based cybersecurity company, needed a scalable way to support sales engagement as the COVID-19 pandemic disrupted its direct mail strategy and shifted customers and prospects to remote work. The team had been handling direct mail in-house, but rising demand made the process too time-consuming and resource-intensive, prompting Rapid7 to look for a partner like Sendoso and its direct mail/eGift platform.

Rapid7 implemented Sendoso’s eGifts, using the Salesforce integration to send offers such as Uber Eats, Visa, Sendoso Choice, and Charity Choice to prospects, customers, and event attendees. According to Rapid7, the program helped keep opportunities warm, uncovered upsell potential, drove new pipeline, and generated positive feedback across the organization, though no specific numeric results were provided.

Rapid7

Jessica Fernandez

Demand Generation Manager