Case Study: Automox boosts pipeline and books meetings with Sendoso

Automox scores meetings by creating account-based marketing campaigns around themes their prospects love

Automox, an IT operations and security company, needed a way to cut through the flood of competitor messaging and book more demos with prospects. Working with Sendoso, they looked for a campaign idea that would resonate with their tech-savvy audience and help drive account-based marketing engagement.

Using Sendoso Direct, Automox launched a fast-turnaround Star Wars Day direct mail campaign centered on a themed drink gift set and personalized outreach. The effort booked 10 demos on day one, generated $500K in pipeline over two weeks, and delivered $2 in closed-won deals for every $1 spent, with 2X ROI within six months.

Automox

Laura Partyka

Senior Account-Based Marketing,