Case Study: Bazaarvoice Achieves $1.7M Pipeline with Sendoso

Bazaarvoice incorporated Sendoso to curate, pack, send, and scale its unique VoxBox campaigns

Bazaarvoice, a global user-generated content (UGC) provider, needed a way to scale and streamline its marketing outreach while still measuring campaign results effectively. To support its account-based marketing efforts, the company looked for a more efficient way to deliver its VoxBox direct mail campaigns and engage prospects and customers consistently.

Bazaarvoice implemented Sendoso to automate its VoxBox gifting campaigns and add eGifts and Salesforce/Marketo integrations to simplify delivery, tracking, and follow-up. With Sendoso, Bazaarvoice blew through its first 450-box order in 40 days and, within six months, generated $1.7M in pipeline and about $400K in marketing-sourced bookings, delivering a 5X ROI.

Bazaarvoice

Caitlin Burge

Database Marketing Manager