Case Study: Blend achieves 40X pipeline ROI with Sendoso

Blend used Oreo cookies to convert 62% of cold leads into opportunities using Sendoso

Blend, a SaaS platform for lenders, wanted to re-engage high-value accounts that had been marked closed-lost in the previous quarter. To win back these prospects without overwhelming them with too many emails and calls, the demand generation team looked for a more creative, high-touch approach.

Using Sendoso integrated with Marketo, Blend built a multi-touch win-back campaign that automated branded direct mail touchpoints, including Blend-branded Oreos, to stay top of mind. With Sendoso, Blend converted 62% of cold leads into opportunities, generated 40X pipeline ROI, and created one of its top-performing campaigns in the past three years.

Blend

Matthew Dilworth

Blend