Case Study: Electric drives revenue and pipeline influence with Sendoso

Electric CMO Andrea Kayal believes in the power of gifting to influence pipeline, and drive revenue

Electric, an IT platform helping small and mid-sized businesses access enterprise-level IT support, wanted a better way to influence prospects across the buyer’s journey while also building a strong corporate gifting program. The company turned to Sendoso to help create meaningful touchpoints with prospects and customers.

Using Sendoso, Electric automated gifting across sales and marketing to support meeting setting, post-demo follow-up, deal closing, and even new customer onboarding. The result was a more efficient program with measurable impact: in Q1 2021, Sendoso influenced 28% of pipeline and 45% of revenue for Electric, while also improving collaboration between sales and marketing.

Electric

Andrea Kayal

Chief Marketing Officer