Case Study: PatientPop increases booked demos and pipeline with Sendoso

How a direct mail skeptic partnered with Sendoso to increase booked demos and pipeline, changing his career trajectory

PatientPop, a Tebra company, was looking to improve a direct mail program that had delivered lackluster results with a corporate gifting platform. After spending heavily with little return, the team considered cutting direct mail altogether and needed a better way to support booked demos and pipeline.

PatientPop switched to Sendoso and used its Sendoso Direct Marketplace to redesign its direct mail strategy with more effective mailers, tighter budget control, and better SDR participation. With Sendoso, PatientPop hit record results within months, including a 292% YTD ROI, a new demos-booked record in one month, and consistent 7-figure monthly pipeline generated, plus a 19% increase in booked demos by June.

PatientPop

Brian Clevesy

Director, Marketing Program