Case Study: BetterCloud achieves 529% higher closed-won influence with Sendoso

How BetterCloud uses Sendoso to incentivize engagement and generate revenue

BetterCloud, a SaaSOps company, wanted to scale gifting touchpoints with prospects and nurture relationships across its growing customer community. As its manual swag fulfillment became inefficient, the team turned to Sendoso to help automate direct mail and gifting as part of the sales, marketing, and customer success journey.

With Sendoso’s automated gifting platform, Amazon integration, and self-serve workflows, BetterCloud was able to send everything from coffee eGifts and branded swag to onboarding kits and milestone gifts. The results were strong: a 92% increase in direct mail influenced pipeline and a 529% increase in closed-won influence, showing measurable ROI from Sendoso’s solution.

BetterCloud

Joey Kaiser

Demand Generation Manager