Case Study: Electric drives revenue growth with Sendoso

How Electric leveraged Sendoso to increase collaboration, influence pipeline, and drive revenue

Electric is an automated IT platform that helps small and mid-sized businesses get enterprise-level IT support. The company needed a better way to engage prospective clients, generate pipeline, and move away from manually handling direct mail, so it turned to Sendoso and its gifting/direct mail platform.

With Sendoso, Electric automated corporate gifting across the buyer’s journey using integrations with Salesforce, Outreach, and other sales tools, sending eGift cards and branded swag to key prospects and accounts. The result was stronger sales and marketing alignment, with Sendoso helping Electric double new revenue year over year; in Q1 2021 alone, gifting influenced 26% of qualified meetings, 28% of pipeline, and 45% of revenue.

Electric

Hally Darnell

Demand Generation Manager