Case Study: ExtraHop achieves 1400% more pipeline influence with Sendoso

How ExtraHop used Sendoso to increase direct mail impact through thoughtful, creative campaigns

ExtraHop, a Seattle-based cybersecurity company, needed a better way to manage direct mail for its ABM programs. Before working with Sendoso, the team handled gifting manually, which made campaigns generic, time-consuming, and nearly impossible to track for pipeline influence.

By using Sendoso with integrations into Outreach.io and Salesforce, ExtraHop automated direct mail, enabled SDRs to send gifts at the right moments, and implemented creative two-touch campaigns to drive engagement. With Sendoso, ExtraHop achieved a 1400% increase in pipeline influenced, a 57X return on pipeline, and a 15% increase in meetings set to held conversion rate.

ExtraHop

Braiden Ludtka

Campaign Marketing Manager