Case Study: Guru achieves 5X higher response rates with Sendoso

How Guru warmed up cold prospects with custom sends from Sendoso

Guru, an intelligent company wiki that helps teams organize information and access it anywhere, needed a better way to stand out from the flood of vendor outreach and create more meaningful engagement with target prospects. To support its demand generation and customer experience efforts, Guru turned to Sendoso to add personalized gifting to its outreach and relationship-building motions.

With Sendoso, Guru scaled custom sends such as cupcake boxes, coffee gift cards, digital gifts, and swag while keeping each touch personal through notes, playbooks, address confirmation, and integrations like HubSpot. The results were strong: Guru saw a 5X higher response rate versus non-gifted cadences, 3X pipeline ROI from sends, and gifting became a driver for about 40% of cold outbound meetings, while a cupcake campaign alone touched 300+ target accounts.

Guru

Julia Bersin

Senior Manager of Demand Generation