Case Study: LexisNexis achieves 1100% ROI with Sendoso

How LexisNexis marketers mixed a winning direct mail campaign to target law firms and drive pipeline

LexisNexis, a legal research and solutions company, wanted a better way to grow pipeline beyond traditional eGifts and one-off Amazon sends. The marketing team needed a scalable, coordinated account-based marketing approach that could support targeted outreach to law firms and work alongside sales across many reps. Sendoso was the vendor used to help make this possible.

Using Sendoso, LexisNexis launched an account-based direct mail campaign built around personalized gift packages, including a themed cocktail kit tied to *To Kill a Mockingbird*. The campaign was tracked and scaled nationally, and it delivered impressive results, including an 1100% ROI and a successful expansion of the marketing strategy nationwide. Sendoso helped LexisNexis break through the noise with a creative, measurable direct mail program that exceeded expectations.

LexisNexis

Rob Willingham

Senior Manager of Strategic Marketing