Case Study: MasterClass boosts pipeline and win rates with Sendoso

How MasterClass used a Sendoso integration to customize its B2B sales strategy and offer uniquely themed gifts to spark interest in online courses

MasterClass, the online streaming platform known for courses taught by world-class experts, wanted a more inventive way to bring its brand personality into B2B sales and increase meeting attendance. To do that, MasterClass turned to Sendoso and its Amazon integration to support a more creative direct mail and corporate gifting strategy.

With Sendoso, MasterClass created highly personalized, themed gifts tied to specific courses—like tennis balls for prospects interested in Serena Williams’ class or Chris Voss’s book for negotiation-related outreach—while automating fulfillment and tracking. The results were strong: 87% of opportunities using Sendoso influenced pipeline, 69% of recipients interacted with the gift and an account executive, and win rates improved by 40% on opportunities that used Sendoso.

MasterClass

Melanie Tsoi

Enterprise Strategy and Operations Manager