Case Study: Tealium boosts pipeline and meeting generation with Sendoso

How swapping gift cards for high-end physical corporate gifts revamped the direct mail strategy at Tealium

Tealium, a data analytics software company, wanted to improve direct mail adoption across its sales team and get more value from Sendoso, the direct mail automation platform. Their challenge was to move beyond one-off eGifts and build a strategy that would better capture prospects’ attention and support pipeline generation.

Using Sendoso, Tealium’s demand generation team shifted from eGifts to higher-value physical gifts like Ember mugs, travel coolers, and branded swag, while also adding address confirmation, Salesforce integration, Highspot resources, and sales enablement training. With this new Sendoso program, Tealium saw a 38% year-over-year increase in pipeline influenced by Sendoso programs, exceeded its meetings goal by 24%, and increased sales team buy-in by 80%, with the approach eventually expanding to EMEA and APJ.

Tealium

Audrey Lewis

Demand Generation Manager