Case Study: PerformLine boosts demo requests and ROI with Sendoso

How the PerformLine demand generation team reworked old content to grab new attention, book demos, and make company history

PerformLine, a compliance technology provider, wanted to engage prospects and drive inbound demo requests during slower summer months without spending time creating new content. The team needed a way to re-energize existing assets and keep demand generation moving when engagement typically dipped.

Using Sendoso’s corporate gifting platform, PerformLine launched a “Summer Reading Program” that paired evergreen content with quizzes and $5 eGift cards from Sendoso Choice to incentivize participation. The campaign drove a 100% increase in demo requests quarter over quarter, generated 87x ROI in opportunity value, and delivered a 33% conversion rate from demos to opportunities, making it the company’s best-performing content campaign in history.

PerformLine

Gianna Barrere

Content Marketing Manager