Case Study: Verkada achieves 3X higher response rates with Sendoso

How this unicorn startup uses Sendoso to increase international response rates by 3X

Verkada, the physical security unicorn startup, needed a direct mail partner that could scale with its growing international demand generation efforts. As its sales and marketing programs expanded beyond the U.S., U.K., and Australia, the company wanted a more sustainable way to run targeted, automated direct mail campaigns.

Sendoso provided Verkada with an automated gifting and direct mail platform, integrated with Marketo and Salesforce, to power webinar incentives and follow-up across multiple regions. Using branded gifts like YETI mugs and Maglite flashlights, Verkada increased webinar attendance from 28% to 48%, tripled response rates, and generated a 4:1 ROI within one year, while sending more than 100,000 gifts overall.

Verkada

Idan Koren

Vice President of Marketing