Case Study: Zendesk accelerates open deals and drives 15X ROI with Sendoso

How Zendesk leveraged Sendoso to accelerate open deals

Zendesk, a customer service platform, needed a new way to accelerate open deals and engage prospects during the COVID-19 pandemic when in-person events were unavailable. To support its marketing team, Zendesk turned to Sendoso and its direct mail capabilities, along with integrations such as Salesforce, Oracle Eloqua, and Outreach.

Using Sendoso, Zendesk launched a family-friendly movie night direct mail campaign with address confirmation, automated gifting, and coordinated follow-up emails and sales outreach. The program delighted hundreds of prospects and delivered strong measurable impact, including a 15X ROI and a 2,000% quarter-over-quarter increase in new business pipeline generation attributed to direct mail.

Zendesk

Aaron Nicholas

Integrated Campaigns Manager