Case Study: MachiningCloud Doubles Partners and Grows Revenue with Sendoso

MachiningCloud leveraged Sendoso’s corporate gifting platform to double its partners and increase revenue by 97%

MachiningCloud, a technology-forward manufacturing e-commerce company, needed a better way to reach prospective partners and customers during the pandemic, especially as many were working from home and email response rates were low. They turned to Sendoso and its corporate gifting and direct mail platform, including features like Address Confirmation and eGift cards, to create more engaging outreach.

With Sendoso, MachiningCloud used personalized gifts, coffee eGifts, and curated sends like cookies, Coke, and a dinner at Morton’s Steakhouse to drive meetings and re-engage users. The results were strong: partner count nearly doubled, response rates increased 345%, response times improved 37%, 71% of closed sales now include a Sendoso touchpoint, and revenue grew from $1 million per year to $3 million per month, including a nearly $6 million deal closed after a personalized send.

MachiningCloud

Matthew Nicholson

Director of Sales and Marketing