Case Study: Gong Generates 400+ New Opportunities with Sendoso

One Campaign Generated 400+ New Opportunities

Gong, a revenue intelligence company, needed a better way to break through the noise and capture the attention of senior decision-makers at top accounts as it worked to increase pipeline and meet growing revenue targets. To do this, Gong used Sendoso’s direct mail, gifting, and swag platform to create more personalized touches that could help SDRs and marketing engage prospects more effectively.

With Sendoso, Gong launched creative “mini gong” direct mail campaigns, supported by Salesforce and Outreach integrations, to spark conversations, improve follow-up, and book meetings; the company also used $5 coffee eGift cards to boost meeting attendance. The Sendoso-powered program influenced 400+ new opportunities, generated 8 figures in pipeline, and increased meeting show rates by 50%.

Gong

Russell Banzon

Senior Director of Marketing