Case Study: Zuora achieves 18% meeting rate with Sendoso

One campaign yielded an 18% meetings booked rate

Zuora, a company that helps businesses transition to subscription models, faced the challenge of engaging prospects at target accounts who had not responded to previous outreach. They turned to the Sendoso platform to use personalized direct mail as a way to spark new conversations with these key decision-makers.

Sendoso provided a solution that automated the complex process of sending physical gifts, allowing Zuora's team to focus on strategy. In a highly successful campaign, Sendoso enabled the delivery of personalized champagne gifts, which resulted in a 75% email open rate and an 18% meeting booked rate, effectively breaking the ice with previously unresponsive accounts.

Zuora

Emily Aradi

Senior Manager, Global Campaigns