Case Study: Meta achieves global pipeline growth with Sendoso

Personalized sending platform brings Workplace to global markets

Meta used Sendoso to help bring its Workplace platform into global enterprise markets and win broader international buy-in. As a B2B-style growth effort, the Workplace sales team needed a better way to engage C-suite decision-makers across different regions while respecting local cultural norms and buying preferences.

Using Sendoso’s automated corporate sending platform, Meta built a data-driven, multi-touch outreach program with personalized value sends tailored by market. Sendoso’s dashboard and customer success guidance helped the team segment prospects and adjust sends by country, leading to stronger engagement, pipeline growth in the first six months, and a number of meetings booked within a six-month period.

Meta

Pradeepa Kolli

Former Global Head of Scaled Growth