Case Study: RollWorks increases response rates by 55% with Sendoso

RollWorks Increases Response Rates by 55% With Sendoso

AdRoll ABM (formerly RollWorks) is an account-based marketing platform that helps companies identify and engage target accounts throughout the buyer’s journey. Katie Dunn, Demand Generation Marketing Manager, wanted to personalize outreach with physical gifts, but she needed a scalable way to send hundreds of items each week as part of her ABM and post-event follow-up programs.

Using Sendoso, RollWorks set up a two-part gifting strategy for SDR outreach: door-opener kits with coffee and handwritten notes, followed by a Yeti mug once a prospect booked a meeting. With Sendoso, RollWorks achieved a 22% increase in net new opportunities, a 55% increase in response rates, and 100% sales team adoption, while also shortening the sales cycle.

AdRoll ABM (formerly RollWorks)

Katie Dunn

Demand Generation Marketing Manager