Case Study: Tray.io achieves 115% higher meetings booked-to-held rate with Sendoso

Tray.io Increased their Meetings Booked-to-Held Rate by 115%

tray.io, a company offering a cloud-based automation platform, sought a sending solution to help its sales team build relationships and accelerate pipeline growth to meet ambitious revenue targets. They partnered with Sendoso to integrate targeted direct mail touches into their demand generation strategy, aiming to measure the impact of these offline campaigns.

Sendoso provided a platform that enabled the sales team to quickly send personalized touches. An automated workflow was created using Sendoso eGift cards, which improved the meetings booked-to-held rate by 115% quarter over quarter. For every $1 spent, Sendoso helped generate $130 in pipeline, resulting in an 840% ROI across all campaigns for tray.io.

Tray.ai

Sarah Nelson

Senior Director, Demand Generation