Case Study: Pendo achieves 5x higher close rates with Sendoso

With Sendoso, Pendo reported an approximately 5x higher close rate for prospective deals while saving 20 hours for every direct mail campaign

Sendoso helped Pendo, a platform for product teams to improve software experiences, overcome a significant time drain. The marketing team was spending nearly 20 hours per week managing direct mail campaigns, which included packing items and researching addresses, taking valuable time away from other strategic efforts.

By implementing Sendoso's platform with its Salesforce integration, Pendo automated its direct mail process. This solution resulted in an approximately 5x higher close rate on targeted deals and saved the team 20 hours per campaign. The efficiency and robust tracking provided by Sendoso led Pendo to upgrade to the Enterprise plan, now used by over thirty team members to send more than 10,000 items monthly.

Pendo

Trish LaPaglia

Director of Field Marketing